Civic consciousness?

I once read a book that says people will always strive to do the right given the circumstances at that time.

ie people will always be honest, civic minded given a choice.

but what about the picture below. the signboard states 'Di Larang Membuang Sampah' (No Littering) and yet blatantly rubbish were strewn at the bottom of the board.

how do you explain this then?




this post has nothing to do with FitLine. it's just one of the daily things that i ask myself why do people behave the way they do.