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My Heavy Journey - The Secrets

Monday, November 18, 2013

FitLine Social Media Campaign

Recently FitLine wanted to increase its awareness about its brand.

The campaign involved getting all members to like the FitLine page, and the person who invited the most likes will win the whole cinema to watch 'Thor 2'

My very good friend, Gina Yong, won the whole cinema. Instead of just getting friends to enjoy the movie, she turned it into a charitable cause. She invited friends to purchase the tickets and proceeds of the donation goes to Rumah Ozanam to buy uniform and school shoes. So wonderful!

Yours truly (right) and Gina Yong (middle)

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